Retailers in the USA spent over 206 Billion dollars in 2017 trying to promote their products to the general public. Fluz captures some of that market share by providing a simple and guaranteed way for retailers to attract new customers and retain older ones. With the Fluz model, merchants only pay when they make an actual sale, making it much more efficient than spending large amounts of money on TV or billboard ads that might not actually be a cost-effective way to convert sales.
Since Fluz has a direct connection with such a large amount of shoppers, and retailers only pay once they realize a sale, it actually saves them money to market their brand through Fluz and pay their customers a portion of their marketing budget directly. This is what the retailers call “cash back."